RH Reward® Recapture Managing Fallout Marketing/Outreach RT Reward News & Publications About LVG

Identify and contact customers with a high probability of fallout

It goes without saying that mortgage lenders and servicers benefit greatly from recapturing a higher percentage of past clients. In addition to providing an ongoing connection to customers through the RH Reward program, LVG assists lenders and servicers in identifying customers in their portfolio with the highest probability of refinancing or applying for a new loan

Examples of customers with high probability of fallout:

  • Home listed for sale
  • Recent payoff inquiry to servicer
  • Interest rate of x% or higher
  • ARM reset imminent

After identifying customers with the highest probability of being in the market for home financing, LVG conducts targeted outreach campaigns that include outbound dialing and sequenced marketing to all consumers in the identified population.

Proactively managing fallout by executing highly integrated target campaigns greatly increases opportunities for higher revenue streams and an expanded customer base.